The challenge
The client had low enquiry quality because listing/project content was hard to scan and high-intent users were not reaching action points quickly.
The client had low enquiry quality because listing/project content was hard to scan and high-intent users were not reaching action points quickly.
We improved listing structure, made CTAs prominent, optimized visual content loading, and clarified project information for faster decision-making.
Business Impact: The team now receives more relevant property enquiries, with improved on-site engagement and a clearer conversion journey for buyers.
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